Before you email anyone, you need 2 things:
- Their permission
- A business email set up
If you started with an optin, you got that permission, so hooray! If you didn’t use an optin, we don’t recommend sending marketing emails to them unless you have their permission.
You risk them flagging your emails as spam. So not only will they not buy from you, but you can also face negative consequences.
Then, you need to select an email service provider. These providers give you the right infrastructure to send broadcasts and bulk business emails.
If you send bulk emails without this, it will be flagged as spam. Your subscribers won’t receive your emails, and what’s worse is that your regular emails to your team and clients will also be affected.
That means you won’t be able to email clients as consistently as you should be to get the highest conversions/sales as possible.
Email service providers handle all the formalities and expensive technicalities involved. All you need to do is sign up and use their service.
Here are the best email marketing services that we recommend:
1. Constant Contact
Constant Contact is one of the largest and best email marketing platforms in the world. They allow you to manage your subscribers and create professional email designs with templates and drag-and-drop editing tools.
You can also send automated emails to new subscribers using Constant Contact Lists + OptinMonster and track their performance.
You can try ConstantContact for free for 60 days. After that plans start at $20/month.
That resource will have everything you need to grow your Constant Contact email list.
Sendinblue is not only a complete email marketing software for businesses, but also an SMS marketing software. And it’s all in an easy-to-use marketing platform with drag and drop tools you can use to create highly-engaging emails, build automated workflows, and segment users.
You can send up to 300 emails per day for free with Sendinblue’s branding. Paid plans start at $25/month and you can add on SMS for an additional cost that’s based on your sending needs.
HubSpot is known for its CRM platform, but they also offer powerful email marketing software for small businesses. With the drag and drop editor and ready-made templates, you can easily create beautiful emails without the help of a designer. The software also comes with personalization features, A/B testing, and more.
You can send up to 2,000 emails per month for free with HubSpot. If you want to send more emails and remove HubSpot branding, you can upgrade to a premium plan starting at $45 per month.
Drip is a marketing automation tool that allows users to create complex email automation workflows and conditional statements within email messaging. Campaigns, workflows, and triggers are well-organized and Drip is as simple or as complex as you need it to be.
Drip plans start with Basic at $49/month for up to $2,500 subscribers and Pro at $99/month up to 5,000 subscribers, both with a 14-day trial period. Enterprise users (5,000+ subscribers) need to get a quote.
ConvertKit is an excellent choice if you are just starting out but you know that you are going to need some advanced features in the future, such as complex autoresponders (which you can do quite easily using ConvertKit Tags + OptinMonster). It’s kind of like a CRM tool, without the heavy price tag.
ConvertKit is targeted for professional bloggers, authors, and speakers.
Pricing starts at $29/month for up to 1,000 subscribers and goes up incrementally from there.
Some users have asked what the difference is between OptinMonster and ConvertKit and why they need both. For more information, check out this post on OptinMonster vs. ConvertKit and which is best to grow your list.
Mailchimp is a popular email marketing software. It is great for people who are just starting out, as it is easy to set up and it provides an intuitive user interface. You can also add new subscribers to specific segments using Mailchimp Groups + OptinMonster.
Mailchimp has a free plan for up to 2,000 subscribers making it the best free email marketing service.
However, if you want to use autoresponders or any other powerful feature, then you will have to switch to a paid plan. Paid plans start as low as $10/month and can go up to $30 for 2,500 subscribers. The bigger your list size, the more you’re going to pay.
MailerLite allows you to create responsive emails and autoresponders with A/B testing capability built in. You can also send targeted emails to specific subscribers.
You can get started for free for a list size of up to 1,000 subscribers.
Once you have your optin form and your email marketing service in place, you are ready to start building your email list and making sales!